Having a rich e-mail list of good quality potential customers to contact is a huge plus for your business. You probably receive a number of e-mails with offers and information about your favorite brands every day. But what if you want to build your own list? It sure can seem like a really difficult task if you don’t know how to start. But except from the hassle of gathering a good client-base, e-mail marketing has been proving for years just how powerful of a channel it is. There are many client-bases for sale on the internet, but if you want a well-qualified one you will probably have to spend an important amount of money. If you follow these few steps, you might be able to learn valuable tools to gather your own client lists starting now!
Don’t be afraid to use Pop-ups:
Pop-ups don’t always have to be a nuisance or an annoyance. If you use them wisely, they can actually reveal to be quite useful. Make them look attractive and engaging and use them for example to promote special offers like discounts or coupons.
Promote signing-up to your newsletter
Newsletters are a safe way to collect quality e-mail addresses of targeted contacts. All you have to do is make sure that your website’s visitors want to register to it. That can be done if you promote consistently it throughout your website. Try to make it visible on each page, and easy to carry out.
Offer free resources
You can exchange relevant visitors’ e-mails for interesting resources they could get on a regular basis. These resources can be tips, articles, tutorial videos. Anything goes as long as there is value in it for the recipient.
Hosting contests is a great way of gathering e-mails of interesting contacts in large amounts. All you have to do is incite people to participate to it and include as a rule for the contest that the participants have to share their e-mail address and accept receiving your newsletter. Just make sure the contest itself is not too complicated to participate to.
Use social media platforms
The communities you have gathered on social media platforms are not to be neglected. They constitute real potential for your business. You can use social media to incite your followers to share they contact information through forms and surveys.
Use Facebook Ads
It is not to be proven how effective Facebook is at generating new leads. It gives you precise and precious information about the leads: their ages, genders, geographic locations etc. Facebook also possesses lots of data about online behaviour in general, which can be particularly useful for your business to target your clients.
Once you've collected email addresses, you can get down to business. Indeed, you are authorized by the customer to send him targeted e-mails concerning your products and services. You can now instantly contact thousands of customers eager to purchases from them. By sending regular emails to your customers, you can get closer and normalize your interactions with them. Here are few tips on how to send e-mails to your leads:
Do not spam
This is the number one golden rule when it comes to contacting your leads. Whenever you send e-mail, make sure it offers something tangible and meaningful for the recipient. The only way to be sure is to put yourself in their shoes: would you open that e-mail in case you were the one receiving it?
Personalize your e-mails
Talking about spam, mass e-mails are almost sure to get deleted or never even opened. You have to be careful who you’re sending what to. Don’t hesitate to segment your leads into categories, so that you send them e-mails perfectly tailored for them.
Improve your emails’ impact
It is important that the e-mails you’re sending have actual impact and do not end-up being ignored. For that, make sure that you put the most relevant information in highlight. It should make the recipient want to continue reading your e-mail. Use attractive CTAs and make sure there are not too many of them. It is also important to pick carefully the time during which you send these e-mails. Depending on the target group, the best time can vary. You will have to learn about what works best.
E-mail marketing has been proving to be extremely successful throughout the years. It is a great way to reach out to your leads and build opportunities for your business. Almost all brands are using it to promote their events, sales and discounts. They can also be used for a purely informative purpose: sharing tutorials, articles, etc. Even if it might seem like a difficult task to gather such a big number of e-mails and determine which of them are most relevant.
Luckily, there are different tips and tools to be used for this purpose: on your website, you can encourage visitors to subscribe to, for example, your newsletter. People visiting your website are most likely already interested in what you have to offer and are thus more likely to share their contact information with you. You could also use pop-ups on your website to promote special offers in exchange for the visitors' e-mail address, as well as host contests for which one of the conditions should be sharing the participants' contact information. Do not forget to exploit the potential of social media platforms. Facebook Ads, for example, offers a great opportunity of gathering a highly targeted client base.
After collecting e-mail addresses, you can start contacting them and building your network. But there are some rules that you have to keep in mind while sending such e-mails. First of all, you have to make sure that the content is always relevant for the recipient. In other words, do not spam them. You can segment your e-mail lists by interest and make the most important information in highlight so that you are certain that your e-mail will have an impact. Also, remember to learn more about the times during which your e-mails have the best chances of being opened.